The point to point Guide to Boosting Your Google Rankings without Getting Penalized
Top Google rankings are a peak of online business success. According to google by invisible Web works, the first page of Google gets 90% of web traffic, with following pages getting 10% or less of total traffic. But the fact is it takings creativity, devotion, perseverance, and originality. This is mainly exact because of the constantly-changing nature of Google’s algorithm.
Though there’s no magic, there are steps you can take to fly to the top of a search engine results page (SERP). I learned this the tough way. But happily, you don’t have to.
I am going back to essentials with on-page SEO to support you know the new SEO guidelines, study how to optimize for both and search engine algorithm crawlers, and to main on-page and off-page SEO.
Here are the few steps I will cover all guidelines:
Step 1: Get to understand the Google ranking algorithm
I should wall exactly into some actionable SEO tactics to use on your website right now. But I need to set up for long-standing success so that you are not penalized when a new update rolls out.
A Google Rankings executive speaks approve that Google is regularly changing their algorithm, even though most of these changes aren’t widely announced or defined.
Step 2: Consider your current search ranking
In a directive to increase your ranking, you will want to know where you viewing now. This is right even for new sites. Appreciatively, there are several tools and resources that can help you.
If you have been pointing exact keywords in page content, use SERPs.com to judge your rank. Type in your keyword (I used “content marketing” in this example) and your site URL. You always have other choices like watching google results, selecting between desktop or mobile, and drilling down on local rankings.
The results page will display a few stuffs:
- First, where your site ranks in search engines result in page for the time
- The first page of your website that derives from search results for the area
- Your regular monthly searches
Check your website speed first; it’s important to check website speed, as this is a key Google ranking factor. If your site is slow, you have a slight chance of a high search position.
Check your website’s health after viewing at keyword search engine rank and website speed, measure the health of your site before you start to improve. Domain report and website google penalty.
Step 3: Track and measure the right metrics
Next, it’s time to track some vital metrics of your site to find out what other factors you need to improve. Here are the most important metrics to assess.
It’s mainly to see how many visitors find your site via Google. Crushing non-organic channels like paid search and social media, which drove 10% and 5%?
The study also displayed that organic search was the main source of revenue for each and every industry, excepting media and entertainment, where email, display, and referrals led by a small margin.
Organic traffic changes
Analysing your search traffic, it’s price paying careful to the keywords that generate traffic for your website.
One way to find there is a simple tool called SERP Test. I have been using it to find the keywords that change organically for my website.
SERP Test will display you the keywords that have referred organic traffic to your website within the last months.
This tool creates it easy to track the data that you want from Google Analytics and to know the extensive image linking to keywords on your site. But, you still want more.
Step 4: Analyse and solve your current penalties
Nowadays you know your search ranking and have set up tracking for the main metrics; it’s time to inspect your site in feature to understand if there are any penalties in consequence. This is essential because there is no fact authorizing or building links to an unhealthy site.
Latest Google update changed search algorithm designs to make sure that link schemes don’t work anymore.
Anyway of on-page SEO, bad links do offend you. Use them and you will suffer a penalty rather than your future goal of working to recover Google rankings.
That’s why it’s vital to reason about how you generate links to your website.
It’s always important to see which links are damaging to your site so that you can remove them. Google Penguin 2.0 completes it much easier to identify low-quality links.
There are several free tools to support you identify unhealthy links. Two that I have worried contain Monitor Backlinks.
Request manual link removal – Visit the website where the unhealthy links are approaching from and communication the site owner. Ask the website owner to also remove your link or add a no follow tag to it.
Any case, don’t ask the website vender to remove your links because they might accept you are a spammer and ignore you.
Use Google’s disavow links tool – If you are failed in getting unhealthy links removed, your only choice is to use Google’s own disavow links tool.
Though manual link removal is best, this is a great second choice.
The disavow tool is part of Google Search Console. Once you open Search Console, you will see a list of all of your sites.
Go to the website for which you need to disavow links.
When you check for unnatural links, you have the one choice to export the links that you find. If you have done this, upload the file and click like you, Google can’t actually remove the links as they don’t have access to the referring sites.
Though, responsibility this approves Google to stop temporary link juice from those links to your page content. Anchor text can play a main role in improving or completely finishing your search ranking. As I stated earlier, if you need a normal link profile, you have to increase anchor text.
Step 5: Boost Google Ranking with your on-page SEO
Today that you know which keywords you need to target and should be pointing to exploit your performance, you are armed to make expressive on-page SEO modifications.
Optimize your title tags
Title tags have endured the check of time. Make sure that every title tags are unique, descriptive and provided to your targeted keywords.
Mainly avoid using the same keywords and title tags.
Say that you’re an e-commerce company. A good formula for your product pages should be: – Product Name – Product, Brand name
- Mostly use Dashes (-) or pipes (|) used, Mostly avoid ALL CAPS titles. They are just horrible.
- First Put the most important and unique keywords first.
- Put your possible visitors before Google – title tags can make-or-break traffic and conversions.