Impressive Strategies to Increase Mobile App Downloads
You like your design, your app icon, and it works perfectly on every device you tested it on. The role you found is unfamiliar and competition-free.
There’s only one problem and it’s a big one. No one is downloading your app. When you get downloads you’ll be able to make some real money.
All it takes is a little bit effort and the right know-how to bring your app to the attention of the masses. So, to learn the top ways to boost your mobile app downloads, let’s first understand how apps are downloaded in the first place.
How App Store Optimization Works:
The first thing you necessity to grip to generate more app downloads is how the app stores you publish your app to really work.
Let’s go completed some basic app developer language. You may have heard of SEO – Search Engine Optimization. But have you heard of ASO – App Store Optimization?
The two are comparable in relation to your app’s success, but ASO has even better impact on its listing than SEO does for Google search results. ASO is exactly what increases the visibility of your app in the market. The higher its rank, the more users will find your app when they search.
And once a user finds your app, ASO also helps determine whether they really download it. There are pretty a few factors that affect your ASO:
Positive reviews: The further positive reviews an app has, the upper its rating will be. When users rank an app extremely, it will also be ranked higher, which certainly improves downloading.
Keyword relevance: Apps with general keywords in their title and description may see more downloads.
Revenue: Apps with a good revenue generation will get more visibility from the app store.
Country: Local success can affect your ranking in that area. Boosting your ranking in multiple regions can have an increase effect.
Social Outreach: Your app’s popularity across social media platforms can affect its app store ranking – especially for Android. Shares and on Google+ can determine whether users notice your app or ignore it.
The App starts: The number of times users actually open your app also has a significant impact on ranking.
Taking all of these into account can dramatically alter the way your app is perceived by the general public, and how it’s treated by app store algorithms.
For more information on App Store Optimization, check out this blog post.
1. Create an Attractive App Icon
Your app icon is the first thing someone sees in the app store, so the design you select is critical to your success. As users scroll through the app store, yours should pop out as noticeable and eye-catching.
2. Social Media Outreach
First of fall you choose on which social networks platform to use to build your app’s public persona, you have to decide what approach to start from.
The social media platforms where apps tend to get the most attention are:
3. Name and Describe Your App Properly
A good title means the modification between people meaningful your product by name and mentioning to it as
- Don’t use names that are already in use – Search widely before you settle on a name and click Publish.
- Keep your app name short and easy to spell, and notable.
It works similarly to the Meta description tag for a site, but isn’t searchable on the app store. So, you don’t need to burden it with keywords, you do need to be strategic with it. Listing vital, benefits and features, social resistant, and a call-to-action, you can greatly affect your ASO.
4. Market Your App Effectively
If you’re prosperous sufficient to have a marketing budget, don’t be too conservative with it. The best marketing is structured over a few weeks or months. But if you want to get a fast spike in downloads for your app in a short time, concentrate all your marketing spending into a small time frame. It takes some exploit and dedication to roll out a full marketing campaign all at once, but if done successfully, you can see some awesome returns. Overall depending on your budget, you should spend the money within a few days or a week at most. Spread your advertising across the channels that are most popular with your target audience.
- Social media Marketing
- Social Bookmarking
- Email Marketing
- SMS marketing
- Content Marketing
- App directory sites
A lot of your download will come from mostly organic searches, but many downloads will come from your web-version landing page. That’s why you should also create a webpage devoted to your app with a clear call-to-action directing users to download your app.
5. Using Eye-Catching Pictures and Videos
One of the prime sides of your app description is your collection of photos, screenshots, and videos. Also photos related to your app that highlight your most popular and needed features will directly inspire downloads. Screenshots from your app itself are what customers will normally look at after them first to find you in search results. A good combination of these two is crucial to inspiring others to click that download button.
Now here are a few methods you can use pictures to make users more interested:
- Show what your app actually looks like for users – not splash screens.
- Make sure your screenshots contain different aspects of the app in action.
- Include explanations, captions, and arrows that show users what they can do inside your app.
6. Ask for Reviews
If you can draw positive reviews from followers and customer of your app, you can see your downloads increase exponentially.
A review that define your app an appreciated download or says it provides a good user experience are “testimonials” that let other users know your app is worth downloading.